Meerkat, Periscope and Social Media Marketing

If you haven’t heard of Meerkat yet, it is an app that allows you to stream live video through your iPhone. The way the app informs its users of a live stream is by sending a push notification to their phone. Meerkat started getting a lot of buzz and success by acquiring over 300,000 users including celebrities such as Jimmy Fallon from the Tonight Show, and Madonna. Also brands such as CNN and Red Bull have taken noticed and started using the app.