In the past, it was quite difficult for a company to communicate with its customers, and most of the interaction came from persuasion through advertising. Nowadays, interaction between company and customer is simplified because of the internet and social media platforms. A blog is a great communication channel where a company has the opportunity to communicate its values, present information, talk about company updates, show its culture, answer questions, etc. In this post we will give tips on how to use your company’s blog to drive sales.
Having a content marketing strategy in a marketing basket will help promote a brand, product and website. One of the main reasons behind it, is to showcase, inform and educate the consumer of new products or services, products features, company communications, etc. It is very important to write content with the consumer in mind, and at the same time showing expertise in an industry.
Finally! The digital world got really exciting news this past week when Hootsuite announced that Instagram is now integrated in the platform. We are sure a large amount of community managers raised a glass in celebration of the news. Hootsuite integrates various social media platforms allowing users to share posts, interact with other posts, and schedule posts to be shared in the future. People that use Hootsuite understand what a blessing it is to have a place where different profiles, in different social media platforms can be managed from one place.