How many times have you received a phone call at work from someone claiming to be an SEO expert promising to bring thousands of new visitors to your company’s website? Before Substruct Digital, I sat as a marketing manager for a packaging company in Vancouver and I can tell you this happened to me daily.…
In the past, it was quite difficult for a company to communicate with its customers, and most of the interaction came from persuasion through advertising. Nowadays, interaction between company and customer is simplified because of the internet and social media platforms. A blog is a great communication channel where a company has the opportunity to communicate its values, present information, talk about company updates, show its culture, answer questions, etc. In this post we will give tips on how to use your company’s blog to drive sales.
Having a content marketing strategy in a marketing basket will help promote a brand, product and website. One of the main reasons behind it, is to showcase, inform and educate the consumer of new products or services, products features, company communications, etc. It is very important to write content with the consumer in mind, and at the same time showing expertise in an industry.
Finally! The digital world got really exciting news this past week when Hootsuite announced that Instagram is now integrated in the platform. We are sure a large amount of community managers raised a glass in celebration of the news. Hootsuite integrates various social media platforms allowing users to share posts, interact with other posts, and schedule posts to be shared in the future. People that use Hootsuite understand what a blessing it is to have a place where different profiles, in different social media platforms can be managed from one place.
It seems nowadays everyone owns and uses a smart phone. With free wifi offered in stores, coffee shops, restaurants, etc., it seems like almost everyone has access to an internet connection. It is fair to say that having access to the internet and an object that allows you to browse in it, our behaviour regarding information has changed dramatically. In this post we wanted to talk about consumer behaviour across different platforms, and the reason why SEO is so important when trying to reach your audience.
It seems nowadays almost everyone has a blog. It is great that people have things to say about a topic, and are actually saying them. Similarly for companies, it is now easier for them to communicate directly with their audience through writing compelling messages in the form of blog posts or social media posts. As a company, there is a level of expertise in its particular industry, and it is important that not only its followers know this, but also search engines. With new search engine algorithms putting high emphasis on expertise and user relevance, it is important to optimize these posts so that the blog posts get rankings. These blogs gives a few tips on how to write relevant, informative and optimized posts.
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