If you’ve ever tried to improve the design of your website or improve the effectiveness of an email campaign, you may have come across something known as A/B testing. This is definitely a buzz word which gets thrown around often with no shortage of software claiming to offer A/B testing as a feature. And no…
In the past, it was quite difficult for a company to communicate with its customers, and most of the interaction came from persuasion through advertising. Nowadays, interaction between company and customer is simplified because of the internet and social media platforms. A blog is a great communication channel where a company has the opportunity to communicate its values, present information, talk about company updates, show its culture, answer questions, etc. In this post we will give tips on how to use your company’s blog to drive sales.
Having a content marketing strategy in a marketing basket will help promote a brand, product and website. One of the main reasons behind it, is to showcase, inform and educate the consumer of new products or services, products features, company communications, etc. It is very important to write content with the consumer in mind, and at the same time showing expertise in an industry.
It seems nowadays everyone owns and uses a smart phone. With free wifi offered in stores, coffee shops, restaurants, etc., it seems like almost everyone has access to an internet connection. It is fair to say that having access to the internet and an object that allows you to browse in it, our behaviour regarding information has changed dramatically. In this post we wanted to talk about consumer behaviour across different platforms, and the reason why SEO is so important when trying to reach your audience.
It seems nowadays almost everyone has a blog. It is great that people have things to say about a topic, and are actually saying them. Similarly for companies, it is now easier for them to communicate directly with their audience through writing compelling messages in the form of blog posts or social media posts. As a company, there is a level of expertise in its particular industry, and it is important that not only its followers know this, but also search engines. With new search engine algorithms putting high emphasis on expertise and user relevance, it is important to optimize these posts so that the blog posts get rankings. These blogs gives a few tips on how to write relevant, informative and optimized posts.
In one of our previous blog posts we talked about SEO trends for 2015, but as the year goes by and updates to algorithms keep happening we thought it would be good to add a few tips to these trends. It is good to note that most of these SEO tips and tricks are about optimizing based on the websites target market and not fitting into an algorithm.
As we mention on substruct’s homepage, “showing up” is a key factor when having a website. There are constant updates on search engine’s algorithms to ensure that the content being pushed up in the rankings is relevant to the search queries. With this in mind, we thought we would mention what we found to be important factors in SEO for 2015, in an effort to continue helping websites to “show up.”
While working on a project for a client, we found that there is a major trend that is backed by facts and data found in surveys results. We have seen retailers and e-retailers incorporate a digital marketing strategy to their operations for a long time. However, what we kept encountering was a large amount of companies taking advantage of the data available to them and adapting a mobile marketing strategy to their digital efforts. We thought we would provide you with some statistics gathered from one of these surveys.