In the past, it was quite difficult for a company to communicate with its customers, and most of the interaction came from persuasion through advertising. Nowadays, interaction between company and customer is simplified because of the internet and social media platforms. A blog is a great communication channel where a company has the opportunity to communicate its values, present information, talk about company updates, show its culture, answer questions, etc. In this post we will give tips on how to use your company’s blog to drive sales.
Having a content marketing strategy in a marketing basket will help promote a brand, product and website. One of the main reasons behind it, is to showcase, inform and educate the consumer of new products or services, products features, company communications, etc. It is very important to write content with the consumer in mind, and at the same time showing expertise in an industry.
It seems nowadays everyone owns and uses a smart phone. With free wifi offered in stores, coffee shops, restaurants, etc., it seems like almost everyone has access to an internet connection. It is fair to say that having access to the internet and an object that allows you to browse in it, our behaviour regarding information has changed dramatically. In this post we wanted to talk about consumer behaviour across different platforms, and the reason why SEO is so important when trying to reach your audience.
In one of our previous blog posts we talked about SEO trends for 2015, but as the year goes by and updates to algorithms keep happening we thought it would be good to add a few tips to these trends. It is good to note that most of these SEO tips and tricks are about optimizing based on the websites target market and not fitting into an algorithm.