If you haven’t heard of Meerkat yet, it is an app that allows you to stream live video through your iPhone. The way the app informs its users of a live stream is by sending a push notification to their phone. Meerkat started getting a lot of buzz and success by acquiring over 300,000 users including celebrities such as Jimmy Fallon from the Tonight Show, and Madonna. Also brands such as CNN and Red Bull have taken noticed and started using the app.
With all the success that Meerkat was having, it took little time before tech giant Twitter took notice and acquired and launched Periscope. Periscope is also a live streaming app. The app prompts you on following the streams of people you follow on Twitter, which will be a great advantage in the future (it launched on Mar 26th) in comparison to Meerkat. It also allows you to save your streams for people to watch later – something Meerkat does not offer as a feature.
There are great potential opportunities for businesses to use these kinds of apps. Again, big brands are using it already as a marketing tool. As we see an increase in the user base for these apps it will be interesting to see how it evolves as a Social Media marketing tool for businesses that wish to take advantage of this service. There could be a lot of value in maintaining your customers engaged while streaming live video.
Both Meerkat and Periscope are only available for iOS but there is talk of an Android version to be released soon.