SEO, Content Marketing and Addressing Consumer Behaviour

It seems nowadays everyone owns and uses a smart phone. With free wifi offered in stores, coffee shops, restaurants, etc., it seems like almost everyone has access to an internet connection. It is fair to say that having access to the internet and an object that allows you to browse in it, our behaviour regarding information has changed dramatically. In this post we wanted to talk about consumer behaviour across different platforms, and the reason why SEO is so important when trying to reach your audience.

Searching for Information

The internet has changed the way people search for information. The easiest and fastest way to search for something is by going to a search engine and typing in what you are searching for. According to an infographic shared by Think With Google, 65% of online consumers look up more information online now versus a few years ago. Now, if we think of something we turn to our computer or phone to search for that thought. In fact 66% of smartphone users turn to their phones to look up something they saw in a TV commercial. What this means for a company is to have their website optimized so that when someone thinks of the product or service the company provides, it appears in a favourable position on a search engine, allowing the user to click on your website.

Searching for Places

Looking for places is easier than ever. All it requires is a search query in a search engine. It is important for businesses to have their websites optimized so that when someone is looking for a specific location, the search engine returns with the correct location. According to the infographic, 86% of smartphone users use a search engine when looking for a local business.

Searching and Doing

With so much information being shared on the internet, it has become the main source for people to get information. People have the opportunity to start doing projects on their own, with the coaching of professionals through videos, articles, blog posts, and images. The infographic shows that 91% of smartphone users turn to their phones for ideas while doing a task, and YouTube stats show that there is more than 100 million hours of “how to” videos watched so far this year. This is why it is important for companies to connect with their audience in a way where they show added value to the product or service they sell. Content marketing not only adds value, but it also helps with SEO, as it informs search engines that a company is an expert in a particular topic This content includes blogging, videos, articles, images etc.

Searching and Purchasing

Having the ability to be connected to the internet, with devices such as smartphones, has helped people make purchasing decisions on the go. According to the infographic, 92% of smartphone users consult their phones while in a store deciding what to buy. Having a mobile friendly website is really important because of consumer behaviour, and because if a website is not mobile friendly, search engines like Google penalizes them in rankings.

For more information about content marketing, SEO services, or any other digital media inquiry please contact us for a free 30 minute consultation and website audit.