Social Media Marketing Update: Hootsuite Adds Instagram to Platform
Finally! The digital world got really exciting news this past week when Hootsuite announced that Instagram is now integrated in the platform. We are sure a large amount of community managers raised a glass in celebration of the news. Hootsuite integrates various social media platforms allowing users to share posts, interact with other posts, and schedule posts to be shared in the future. People that use Hootsuite understand what a blessing it is to have a place where different profiles, in different social media platforms can be managed from one place.
Efficient Social Media Marketing
Community managers, social media coordinators, marketing managers and everyone responsible for a company’s social media marketing strategy and posts are now able to schedule Instagram posts. Before, if a social media strategy included Instagram as a platform, people would have to send the posts in real time, while other posts in different platforms could be scheduled using Hootsuite. Hootsuite and other social media management tools that allowed people to monitor and comment on Instagram, but didn’t allow to post.
Here is a list with the app’s key features:
- Share and schedule Instagram photos
- View feeds for: Your Photos, Users You Follow, Popular Photos, and Your Likes
- Engage with Instagram users
- Monitor user’s activities using hashtags to view related photos
- View user information – number of photos, plus follower and following count
This integration allows social media managers to be more efficient with their strategies. Now they can schedule all their Instagram photos on Sunday or Monday, giving them more time to monitor and interact with their users.