In the past, it was quite difficult for a company to communicate with its customers, and most of the interaction came from persuasion through advertising. Nowadays, interaction between company and customer is simplified because of the internet and social media platforms. A blog is a great communication channel where a company has the opportunity to communicate its values, present information, talk about company updates, show its culture, answer questions, etc. In this post we will give tips on how to use your company’s blog to drive sales.
It seems nowadays everyone owns and uses a smart phone. With free wifi offered in stores, coffee shops, restaurants, etc., it seems like almost everyone has access to an internet connection. It is fair to say that having access to the internet and an object that allows you to browse in it, our behaviour regarding information has changed dramatically. In this post we wanted to talk about consumer behaviour across different platforms, and the reason why SEO is so important when trying to reach your audience.
As we mention on substruct’s homepage, “showing up” is a key factor when having a website. There are constant updates on search engine’s algorithms to ensure that the content being pushed up in the rankings is relevant to the search queries. With this in mind, we thought we would mention what we found to be important factors in SEO for 2015, in an effort to continue helping websites to “show up.”